Flowers in fashion: 7 signs that florals are in vogue

Flowers in fashion: 7 signs that florals are in vogue

It might not come as news that we can’t get enough of flowers – they’re our thing after all. Everything we create comes from this love, and it looks like the fashion world is championing flowers in a big way. We’ve rounded up our favourites below!



(Harper’s Bazaar)

Known for interpreting his inspirations quite literally, Moschino’s Jeremy Scott made a lasting impression on the runway with his floral-inspired Spring 2018 collection. And we’re not talking posies, we’re talking giant, blossoming bouquets. Model Kaia Gerber wore over-the-knee boots overflowing with spring flowers around her thighs, while Joan Smalls modelled a skirt made entirely of roses. Gigi Hadid and Kaia Gerber closed the show, dressed as beautiful bouquets – ribbons and all, of course.

Gucci Bloom



Gucci has released Bloomon, its first fragrance designed under the creative direction of Alessandro Michele. “ I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden. Flowers are as beautiful as women are; colorful, wild, diverse,” Michele said. Everyone seems to be under a floral spell cast by this scent, thanks to the campaigns that charmed customers with wild flowers and overgrown gardens.

Harper’s Bazaar for Gucci


(Harper’s Bazaar)

On that note: Hari Nef, Petra Collins, and Dakota Johnson look fresh as daisies posing for Gucci in Harper’s Bazaar August 2017 issue, as they take up their prestigious roles as the faces of the designer’s latest fragrance. In the floral fantasy shoot, Gucci launched their fragrance launch with the release of their latest collection against an urban garden set. Colourful and clever, the combo gets our seal of approval.

Calvin Klein



The house of Calvin isn’t the obvious place to find florals, but Raf Simmons’ debut Fall 2017 collection (‘By Appointment’) offered glimpses of the good stuff. Thought up in the minimalist Klein way, paired-back metallic blooms decorated the collection like shining jewels. There’s a spirit of sensuality about the whole collection – transparent plastics, leathers, velvets and metallic flowers – that we’re really into.




Gracing the catwalks of Paris Couture Week, Rodarte’s spring 2018 collection was a blousy affair, showcasing the beauty of blossoms and lace. It was the delicate floral crowns, shawls, and accessories made out of Baby’s Breath that stole the spotlight.

Cascading ribbons and clouds of tiny white flowers created feelings of ‘childlike-romanticism’ for a soft, dreamy atomesphere. Designed by Laura and Kate Mulleavy, the show offered feminine flounce to the max and, set against a backdrop of even larger bouquets, was a total floral fantasy.

H&M x Erdem

The whispers of excitement surrounding Erdem Moralıoğlu’s collaboration with H&M this autumn seem to be getting louder – and we can see why. Sophisticated with flounce, we expect to see plenty of embroidery, floral patterns, ruffles, and muted tones for both women and men. Baz Luhrmann himself directed the campaign film campaign, so you know it’s already noteworthy. The H&M x Erdem collection lands in stores globally on November 2. Adds note to diary.

Dries van Noten

“Let nature run her course” seems to have been the mantra for Dries van Noten’s spring 2017 ready-to-wear show – and we’re glad it was. The collection was a clash of styles, colours, and flowers that lit up the dark runway and brought a refreshingly organic feel to fashion. The thing that really caught our eye though was the frozen ‘towers of flowers’ (we can’t help ourselves). They were icey reincarnations reminiscent of a Dutch Masters painting.

Want to bring stylish flowers into your home? New Romantics, our autumn bouquet collection, is made for you.

[Learn more about bloomon](https://www.bloomon.co.uk)